Frequently Asked Question: How Do You Prepare for an Author Appearance?

Sharon E. Cathcart

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This weekend, I’m doing final prep for my appearance at Clockwork Alchemy.  So, I thought I’d give you all a little insight into what that involves.

First, I’ve made sure I have inventory for all of my paperbacks.  I’ve done some new covers, but I still have a little back stock of the old ones … which means I’ve also come up with a different pricing strategy this year.  There’ll be a discount on the old covers while supplies last.  That way, there’s an opportunity for people who want the same content at a bargain.  I also have business cards with a QR code that will take people to my website, where they will find information about my eBook-only work.

Second, I’ve planned my table decor.  Having an inviting and nicely decorated sales space makes a huge difference; people want to check out your work if you and your…

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