How Not to Organise a Book Launch

Emma Lee's Blog

Close and Lock the Venue

Nothing says “Go Away!” more than a venue that’s not only closed (lights off, no signs of movement inside) but locked shut, unless you also:

Fail to Display Posters

Not only is the venue closed and locked shut but there’s no poster or sign on the door that the event is going ahead. In fact, the whole set-up screams “Cancelled!”

Even if warm and dry, it’s not a good idea to leave your audience hanging around outside, especially if there’s nowhere to sit because some people can’t stand for long.

Don’t tell the Audience which Entrance will be Open

For security or logistics, it might be that only one entrance will be used for the event. However, if the audience is used to all entrances being open or regularly use one of the entrances which will be shut on the night, a poster/sign would help.

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